Apple Honeymoon is Over in India and the Divorce Rate is Just Going On?

Since mid-2018, Samsung, Xiomi, Vivo and another Apple rival Vivo are stomping the apple in India, now it ranks 11 in world’s fastest growing smartphone market of the world. After the growth forecast for the upcoming quarter, of the America’s trillion $ company its share dipped approx. 5% of its value.

Customer seizes Apple growth in INDIA!

The numbers of Apple smartphones shipped to India are fallen to 40% and Apple’s market share is going to 1% from 2% of the previous year share. In 2018 company reached the $1.85 billion in Indian market. This is less than half of their executives’ expectation and capability of delivery.

Now iPhone is lagging from the competition and it no longer standing out as it did once. Chinese smartphone are covering the market from lower premium to higher one. Lower premium phones are now available for a fraction of iPhone price. They provide good customer support and are easy to use.

Apple Keeps Losing the World’s Fastest-Growing Smartphone Market!

Apple is repeating the same mistake in India as it has done previously in China. This makes nourishment of the domestic development and innovation of industry that’s forcing it to keep fall. It is entirely relying on its brand value to build a space in the market for its product rather than attempt to understand the needs of its customer base. Apple always planned to supply the older and inferior version of iPhone to its Indian customer base.

                                                                  Fig. Indian Diversified Smartphone User Base

Once it was glorified as a symbol of glorification and social status now people understand they are trapped. This makes sense that brand loyalty is decreasing day by day. This made an opportunity for Chinese giant OnePlus. OnePlus has acquired a 30% share of premium market place while Apple occupied 25% of same market. Sources say that OnePlus focuses on battery optimization that helped it to explore in the region. 

How they can overcome the fallout?

Apple can use Indian market as a test-bed on technical development and innovation with a lot of experiment. It can offer new product with competitive price and innovation. It can make distributor base to act as marketing ambassador with distinctive margin. It can offer good customer services to make loyal consumer.